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Charles R. Acland

Business & Economics

📚 Books by Charles R. Acland

Swift Viewing

Swift Viewing

The Popular Life of Subliminal Influence
Duke University Press • 2012-01-02 • 324 pages • ISBN: 9780822349198
Acland looks back at the strange history of subliminal seduction: a theory first propagated in the late 1950s by marketing researcher James Vicary, who claimed that movie audiences bought more refreshments if advertising messages too quick to be noticed were inserted into movies. The study was soon ...

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