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The Culture Business
Latest Release

The Culture Business

Management Strategies for the Arts-related Business
• 1996 • 224 pages
This book presents new theoretical and empirical data on the organization of firms whose main business is the selling of aesthetic experiences. The ephemeral nature of the aesthetic experience causes considerable uncertainty about the commercial reception of cultural products. Dealing with this uncertainty in the market is one of the most challenging tasks for managers in the culture business. By searching for similarities between different businesses the book aims to provide future managers in ...
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Dag Björkegren

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