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Yoga, Inc
Latest Release

Yoga, Inc

A Journey Through the Big Business of Yoga
Viking • 2009 • 280 pages
Once the province of gurus, yoga is now practised by such media-star personalities as Madonna and Sting. Yoga paraphernalia is everywhere, from malls to supermarkets, and the number of practitioners is growing daily. What prompted the change from spiritual to secular - and who is cashing in? Yoga Inc.examines the trends now sweeping the industry, from large 'McYoga' chains to yoga tournaments to high-profile yogis like Bikram Choudhury. Yoga Inc.asks- Can yoga survive with its good karma intact?
🛒 Amazon 📚 Barnes & Noble 📚 Books-A-Million 📚 Bookshop.org 📚 IndieBound
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John Philp

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