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The Expert's Edge: Become the Go-To Authority People Turn to Every Time
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The Expert's Edge: Become the Go-To Authority People Turn to Every Time

McGraw Hill Professional • 2008-01-16 • 289 pages
You've seen them everywhere-on the covers of books and magazines, quoted in newspaper articles, interviewed on the radio and TV. They are the “thoughtleaders,” the high-profile professionals who rise above everyone else in their field to become the go-to experts in all forms of media. Sound bite needed for what's happening in real estate? Call Donald Trump. Personal finance questions? Get Suze Orman! What about you? Who seeks you out for opinions for trends in your specialty? Are you merely an e...
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Ken Lizotte

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