The McKinsey Quarterly is the business journal of McKinsey & Company. Our goal is to offer new ways of thinking about management in the private, public, and nonprofit sectors. We aim to help business people run their organizations more productively, more competitively, and more creatively.Quarterly articles, written by McKinsey consultants, offer practical ideas based on the firm's experience with the world's largest companies and on proprietary research and close ties to academic institutions.G...