Author Pages Author Pages

Browse Sign In
Is this your author page?
This page was auto-generated. Claim it to edit your bio, add books, and access analytics.
Claim This Page →
Pop Culture Marketing in the Publishing Industry
Latest Release

Pop Culture Marketing in the Publishing Industry

"Good Luck, Babe!"
Taylor & Francis • 2026-04-29 • 154 pages
This comprehensive study examines how UK publishers leverage pop culture across TikTok and Instagram, analysing over 1,000 posts from 16 publishers during 12 months. The research demonstrates how pop culture functions as a powerful distribution mechanism within the attention economy, utilising gender dynamics, trending content, strategic timing, and music to connect authentically with target audiences. This evidence-based guide provides practical insights into how UK publishers effectively harne...
🛒 Amazon 📚 Barnes & Noble 📚 Books-A-Million 📚 Bookshop.org 📚 IndieBound
👤
About the Author

Miriam J. Johnson

Stay Updated

Get notified when Miriam J. Johnson adds new books.

No spam, ever. Unsubscribe anytime.

Author Pages by BooksAndGuidesPro