The Mind of the Market
How Biology and Psychology Shape Our Economic Lives
by Michael Shermer
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About This Book
Bestselling author and psychologist Shermer explains how evolution has shaped the modern economy--and why people are so irrational about money. Drawing on the new field of neuroeconomics, Shermer investigates what brain scans reveal about bargaining, snap purchases, and establishing trust in business.
ISBN-13:
9780805089165
ISBN-10:
0805089160
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