Our Roots Grow Deep- The Story of Rodale by Rodale, Inc. Hailed by some as a "visionary" and others as a "quack," Jerome Irving Rodale and his wife, Anna, moved from New York City to the rural community of Emmaus, Pennsylvania, where they bought a farm and lived the life they had only dreamed about. J. I.'s interest in chemical free food and his own health led to the creation of Organic Farming and Gardening magazine in 1942, and in 1950, to Prevention magazine. After J. I. suffered a fatal hear...