Latest Release
Think Like a Brand. Act Like a Startup.
Greenleaf Book Group, LLC • Jun 11, 2024 • 252 pages
Transform your business with a hybrid approach to achieve revolutionary innovation and long-term success.Experienced startup founder and CMO turned corporate innovator Lauren Perkins has discovered the key to creating that success: companies must integrate the best aspects of brands and startups to build resilient ventures and accelerate growth. During her fifteen years in the business trenches, Perkins has developed a keen sense of pattern recognition by remaining vigilant to the dynamics of to...